Companies depend on their websites more than ever as more consumers switch to online purchasing. They occasionally don't perform nearly as well as expected when it comes to earning cash. Here, we look at the most frequent reasons for subpar performance and explain how to resolve them.
1. Your website cannot be found by search engines
Simply having a website does not guarantee that search engines have found it. Even if they have, not all of your pages may have been fully indexed. People that use search engines like Google won't be able to find your website and make purchases from you until this occurs.
Although search engines deploy bots to explore the internet for fresh websites and pages, occasionally a website can be set up to prevent these bots from accessing it. This can be the problem if your website has been up for a while but is still not being found. You could check your Google Search Console account for crawl errors to determine if this is the issue.
2. Your site doesn't have a good ranking
90% of Google users don't click through to the second page of results. Being featured on the first page is incredibly tough to do because there are so many companies selling similar goods and services, and even if you do, there's no guarantee you'll stay there.
There are two ways to approach this. You might need to use advertising to increase traffic in the short run. Pay-per-click (PPC) advertisements on search engines like Google, Bing, and others, as well as on some social media platforms, can be used for this purpose. By focusing on the SEO of your website, you may increase your ranking and organic traffic in the long run (search engine optimisation).
3. Your website loads slowly
With 5G phone connections, high-speed devices, and high-speed broadband, today's consumers demand all websites to load and respond virtually instantaneously. If your website loads or responds slowly, there is a very significant danger that consumers won't stay long enough to complete a purchase, with 53% of users quitting a site that takes longer than 3 seconds to load.
The inability of your server to handle the volume of data required to send and receive by your website is a frequent cause of this. Upgrading to a more potent hosting plan on a quicker server with more storage, CPU, RAM, and bandwidth is the most efficient method, while you can speed things up to some amount by compressing data, minimising scripts, optimising photos, and removing unneeded plugins.
4. Your website is not optimised for mobile
In the UK, mobile devices account for 55% of internet purchases, with 79% of consumers having done so in the previous six months. People won't be able to view your material properly if your website is not mobile-friendly, and they may leave without making a purchase. This means that a problem that is simple to correct could be costing you more than half of your online earnings. Use a responsive theme for your website as a fix. Using Google's Mobile-Friendly Test, you can determine how mobile-friendly your website is.
5. Poor navigation
When users visit a website, they anticipate being able to browse and buy products easily. They will look elsewhere if they can't find what they need or it takes too long. Your website needs to have good navigation and a solid organisational structure to avoid this from happening. Be sure to give your categories meaningful names, place items in the appropriate categories, and show those categories in a menu that is easy to read. Install a product search bar as well if you have a lot of products, especially with a feature that allows users to filter products by size, colour, price, brand, etc.
6. Your website is untrustworthy
Online shoppers are becoming more wary of being scammed and seek for a variety of indicators that your site is reliable and secure. Without these, a lot of new potential clients will be hesitant to make a purchase from you. If you sell products online, you should at the very least have an SSL certificate that displays a secure padlock icon in browsers and works to protect the financial and personal data of your consumers. Display your firm name, registration number, physical address, and, if feasible, any independent reviews you may have from sites like Google, Trustpilot, Facebook, and others.
7. Your website frequently goes offline
If your website frequently goes down and is unavailable when customers want to make purchases, it hurts your company's online reputation and stops sales. To prevent this, there are two things you can do. First and foremost, if your host is to blame for this problem, you should look for an other host that provides more dependable hosting with uptime guarantees of at least 99.9%.
A further reason a website can continuously going offline is that it must enter maintenance mode whenever updates are made since it is constantly being updated. To get around this, schedule updates for times when your site is not popular, such as the wee hours of the morning. Few, if any, visitors will be impacted in this way.
Your website may not be working as well as you would like it to for a variety of reasons, some of which we have covered here. After reading the aforementioned topics, you should have a better knowledge of the reasons behind poor performance and how to address them.